Limitation / Liberation
Undergrad Thesis

What is the relationship between design constraints and creative liberty?

In my undergrad thesis project, I researched the paradox between limitations and liberty—how designers ignite their own creativity by using constraints. I found examples in the posters of an Italian designer named AG Fronzoni (1923–2002) and the graphic identity of the Whitney Museum of American Art, designed by Experimental Jetset in 2013. Then, I designed a publication, a poster, and a short video.

Spring 2017

Thesis I & II

The Corcoran School

Johan Severtson