Sleep Loss
Public Awareness Campaign

How can a poster connect sleep loss to its physical risks?

I developed a series of three posters focusing on quickly informing the viewer of the risks associated with missing sleep. The posters were designed to be sponsored by the Mayo Clinic and distributed in high-visibility areas. I took three categories of health risks and removed the affected areas from the models’ bodies, linking sleep loss with other physical losses.


Fall 2014

(Updated Summer 2017)

Design Studio I

The Corcoran School

Robert McVearry